William Moorcroft (1872-1945)

Originally founded as a studio in 1897 within a large ceramic company. James Macintyre & Co. Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalised each piece of pottery produced with his own signature or initials. This did little for James Mcintyre's name and reputation, and in 1912 the inevitable split occurred. William marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today. Money came from Liberty, the famous London store and Liberty continued to control Moorcroft until 1962.
 
In 1904, Moorcroft won a gold medal at the St  Louis International Exhibition and followed up the achievement with further medals and commendations, culminating in the appointment of the Moorcroft company as Potter to HM The Queen in 1928.
 
On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design. In 1962, the Moorcroft family bought out Liberty, but Moorcroft seldom prospered. Finally, in 1984, the family sold the bulk of their shares on the open market. After several material shareholder changes in the mid-1980's and early 1990's, Moorcroft is now controlled by the Edwareds family, and has been since 1993.
 
We regularly offer pieces of William Moorcroft pottery within our 20th Century Design Sales and prices achieved remain buoyant.
 
Please contact our team of experts for a free appraisal of your objects and collections or for further information on forthcoming sales.
 
Telephone: 01565 653284
 
Results from Previous Sales
 
   
From left to right: From left to right: - Moorcroft Claremont bowl, made for Liberty & Co 500  -Moorcroft Pansy vase decorated on a white ground, height 30cm 960 - A fine and impressive William Moorcroft pottery vase of ovoid form, with inverted cylindrical neck, decorated in the Hazeldene Landscape pattern, made for Liberty & Co, c.1903, signed W Moorcroft Des, made for Liberty to base 1,900.
  
From left to right: William Moorcroft made for Liberty & Co squat vase in the Cornflower pattern Sold 1,550 - William Moorcroft MacIntyre twin handled bolw decorated in a brown Chrysanthemum/Cornflower pattern Sold 2,000 - Moorcroft pottery vase decorated with the Claremont design Sold 780
 
  
From left to right: 1930's Moorcroft pottery baluster form vase decorated with a fish design Sold 1,550 - William Moorcroft pottery vase decorated with the Eventide design Sold 1,800 - William Moorcroft made for Liberty & Co vase of cylindrical form decorated in the Moonlit Blue pattern Sold 700
 
   
From left to right: Moorcroft pottery bulbous shaped vase decorated in the Freesia pattern Sold 700 - Moorcroft pottery baluster shaped vase decorated in the Claremont pattern Sold 1,700 - William Moorcroft for James Macintyre & Co vase, decorated in a Roses and Forget-me-not pattern Sold 520
 
  
From left to right: William Moorcroft for James Macintyre & Co vase decorated in a Brown Chrysanthemum pattern Sold 1,300 - A pair of William Moorcroft vases of cylindrical form, decorated in the Pomegranate pattern sold 950 - William Moorcroft made for Liberty & Co decorated in the Claremont pattern on a green ground, Sold 1,700